The organic farmer, Jaap Korteweg, gets in touch with producers of vegetable protein and scientists to take meat substitutes to the next level. Together with innovative chefs, he works on processes to capture the flavour of beef, pork and chicken in vegetarian products that are of at least the same, if not better, quality as the original. Read More
THE VEGETARIAN BUTCHER
After a ten-year search, Jaap developed and found innovative meat substitutes with a spectacular bite and texture. With the help of top chefs, he added the flavour and experience of true meat to the products. In addition, he saw a lot of potential in the protein rich and organic lupine from Dutch soil. Read More.
Ideas and Missions
Our ideal is to have meat enthusiasts experience our products and have them realise they don’t have to miss out on anything if they take meat out of their diet for one or more days. Our mission is to free animals from the food chain by offering a complete and delicious alternative to meat. Read More